India's financial literacy rate is only 35%. Across the country, over 49 lakh men and 11 lakh women have been directly exposed to financial processes and have become financial literates through Shriram City's business model. In fact around 90% of the customers have availed loans for the first time from Shriram City.
By supporting small businesses in Tier 2 and Tier 3 towns of India, Shriram City has largely reduced migration to metros from these semi urban areas. It has also helped in generating local workforce within these towns.
Technology can be an enabler and a force multiplier. By investing in technological up gradation facilities, Shriram City has enabled the customers to have quick access to credit facility.
By providing employment to more than 15000 employees, Shriram City has provided a permanent source of income for them. According to the employee survey, nearly 60% of them were sole bread winners of their family. Also, 56% of the employees were the first person in their families to work in an organized sector drawing a monthly salary, thus improving their socio-economic status.